Will there be a Black Friday sale for The Dragon’s Game books? How about a Cyber Monday deal? Or a special offer at Christmas time?
Questions like these have come to my inbox at my business email address.
The short answer is: no.
Read on to find out why.
REASON #1: Fairness
Imagine you bought a complete set of The Dragon’s Game books three weeks ago to be sure to have them on time to offer to your sister as a gift at Christmas and you discover that there’s some crazy discount on a box set on Friday. How would that make you feel?
Disappointed? Betrayed? Maybe even a bit angry?
Those are not feelings I want my readers to have.
I want to treat every single one of my readers fairly and I don’t want any one of them to feel buyer remorse.
Treating my readers fairly also means I don’t overprice my books. The first eBook version in the series has the lowest price, as does the print-on-demand version, so readers can test read before buying the others. I’ve kept the price of the POD versions of the books as low as possible, making pennies on the dollar for Book I and a dollar and change on the others.
If ever the price of my books goes up, it will be to help offset the cost for changes brought to the books, such as new covers or a lucrative contract with a big publishing company.
Until that happens, the price for my books you see now will be the lowest price possible so you’ll never regret your purchase.
REASON #2: Immediate escape
If you’ve been waiting for a sale to purchase the books so you can wrap up in a blanket to go on your next reading adventure that will take you to another time and place to be with a heroine as she fights for her dragon, don’t.
This is the best price. Don’t wait. Escape into a dragon’s world now.
If fantasy fiction with a kick-ass heroine just ain’t your cup of tea, I understand.
REASON #3: Consistent value
For some products, like smart phones, it makes sense to get them now because their value will decrease over time, not only in price, but in ability to be updated, and lack of newer “must-have” features.
My print-on-demand books do not take up shelf space in stores for a limited time after which they are put on sale, and after which, if not sold, returned to the publisher (me) at a cost, or shredded at a lower cost, or dumped into some landfill at a cost to the environment.
Some say: I only buy used books. If you do, then you know it’s a buyer-beware game. On the amazon.ca site you can buy BANISHED The Dragon’s Game Book I "Used" for CDN $27.07 shipping included OR for $37.50 “FREE SHIPPING.”
Bought new, BANISHED is CDN $11.90 plus shipping (about CDN $6.49). Still a deal. Go figure.
What’s 40+ hours of reading escape worth? The 5-book series at CDN $76.72 / 40 = CDN $1.92 per hour.
How much is a cup of joe at your favorite coffee shop?
REASON #4: I write for a cause.
My Charitable Black Friday Special
My author bio in the back end of my books states:
Norm is a believer in “Think global. Act local.” He writes to share his profits with a local community cause, Point de Rue. They help homeless people in his hometown of Trois-Rivières, Quebec, Canada, find meaning and passion in their lives.
When readers buy my books, they are also helping my favorite charity. Thank you.
Which brings me back to my, shall I say un-Black Friday Deal: I will donate 100% of my profits on the books I sell between now and December 31, 2018 to Point de Rue.
All the best to you in this coming Holiday Season.